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In order to offer a competitive quote we calculate our estimates using the information below. As every job and clients requirements are different, we prefer to give an estimate on each individual job, as opposed to quoting a flat rate which can be very misleading. The vast majority of jobs begin with a brief: 1. Some sort of written brief or a visual is usually required. 2. We need to know is the photographic brief 'open' or 'closed'?. A 'closed' brief typically consists of a layout or visual, which is usually the work of an art director or layout artist. In this case the job is translated to a workable photograph. An 'open' brief means allowing us freedom - We will need to know the product's selling points or benefits? What type of person is likely to use the product? How will the photograph be used? - This is important because different treatments are appropriate for press releases, magazine covers, brochures or advertising applications. For example there's not much point in making an elaborate, creative shot full of coloured lights or image manipulation, if the intended use is a product release for business or technical magazines. Something clean and clearly lit, which shows what the product looks like, perhaps on a white background to make cutouts easier. On the other hand, if you are looking for a cover shot, then a creative, eye-catching picture may be exactly what fits the bill. 3. Is there a budget we need to know about? If so, please let us know up front. Finding the best creative solutions makes sense in business terms. We very often do work to budgets - advising you as to how to get the maximum number of images, quality, service and results for your money is all part of our job and we will be glad to help. An estimate will be made out for the job and a written copy will be sent to you, normally by e-mail. It should be printed, signed and returned before work is undertaken. Please note: estimates are based on information received and are therefore subject to changes if the job changes at any stage. Our photography fees & costs, to cover a photographic assignment, are broken down in the following ways: Fees: 1. Photography fee: Based on time
and / or usage rights. 2. Deposit / Booking fee: A deposit may be required in situations where costs are incurred, for purchases, hiring of people or equipment prior to the shoot taking place. A booking fee will be required when the value of a purchase order or other notification to undertake such work is in excess of £1500. 3. Pre & Post Production fee: Pre production is very often the most important part of a great photo shoot and is often over looked. Time spend beforehand arranging and organizing everything will greatly help the shoot to run smoothly and quickly, saving you time and money in the long run. Post Production is the time spent working on the raw images after capture. This work covers optimisation of images, colour correction, sharpening, cropping, tonal adjustments, resizing, profiling etc. 4. Travel Time: Time spend traveling to and from the location. 5. Retouching: Time spend retouching the images after the photo shoot - sometimes it is more cost effective to retouch the image afterwards than spend the time trying to get it right during the shoot. Retouching opens up endless possibilities. 6. Usage Licence: A fee is charged for licences to use/publish images in print or electronically. Production Charges: 1. Crew: Photographic assistant, lighting technician, set builders, etc. - These people look after the technical requirements and are often invaluable, especially on location. They are mostly freelance and charge per day or half day + expenses. 2. Stylist: Depending on the nature of the job, a stylist may be used as ' another pair of eyes'. Usually the stylist brings to the shoot some kind of specialized knowledge or experience. Hair stylist, Make up artist, Clothes stylist, Interior designers, Food stylists, etc. Again, these people are mostly freelance and charge per day or half day + expenses. 3. Film and Processing: Example £10.00 per 6x6cm transparency. 4. Digital Image Files: Example £10.00 per digital image. 5. Contact Sheets: Contact sheets are provided on request and are charged at £5 per sheet 5. Transmission: Images can be emailed or transferred by FTP upon request. Transmission is charged at £5 per image (up to 5 images) additional images are free of charge. 6. CD & back up copies: Written CD's are charged at £15 each. We make two backup CD's from each job. One CD is kept on site and the second copy is stored off site. 7. Prints: Any size - phone or e mail for prices, quoting printing size and numbers. 8. Insurance: A fee may be added to cover insurance against breakage, damage or personal injuries, etc. In some cases special insurance is required before one can shoot at a location or before items are handed over into our trust. 9. Location / Studio: Hiring a location or studio for the shoot is very often better and more cost effective than building a set or having people travel to our studio. 10. Props & Wardrobes: Special items that we have to buy for the shoot - these belong to the client at the end of the day. 11. Rentals: Some items can be rented, as opposed to being purchased. A standard rental fee is usually about 10 to 15% of the retail cost value. 12. Sets & Expendable: Items that are purchased for the shoot which are non returnable i.e. food, paint, wood, nails, wall paper, etc. 13. Courier / P&P: Special Delivery of images. 14.
Actors / Models: For shots involving people,
it's usual to use models or actors. This is not just to cover
the question of copyright, but also because a good model can
make a major difference to the success of a picture. Basically
they know what works in pictures - whether it's a pose, an
expression or acting out a 'lifestyle' situation.
(Please Note: We prefer the client to cover the cost of these people + their expenses, directly.) 15. Travel / Fuel: Air fares, Hotel fees, Car fuel charged @ 40p per mile, etc. 16. Miscellaneous: Bits and bobs. |
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